MY THINKING
Daha is an Arabic publication about how reputation and standing are built. Through stories of people, companies, cities, and countries, it looks beyond what happened to uncover why some names gain meaning, trust, and weight over time. Intelligence is knowing. Daha is seeing.
My key takeaway from LEAP 2026: in an AI-mediated world, your digital footprint is no longer just a marketing asset. It is reputation infrastructure. The question is not only what people know about you. It is what AI knows about you, and whether that is what you want to be known for.
This week, Favikon ranked me the number one marketing educator in Saudi Arabia. The list is dated July 25, 2026. It covers the top 200 creators in the country. I sit at the top of the marketing educators category; I am grateful for it. I also want to be precise